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Jan 25 2016

What does good PR look like?

Why do you do PR? Stupid question, aye?  To claim a salary or issue an invoice? ‘Yes’, but ‘no’. You also do it to enact a change based on organisational objectives, in marketing speak. But did it help? (More marketing speak…) what were the campaign objectives and were they measurable? In PR there are a lot… [Read More]

Written by Michael Blowers · Categorized: Future PR/Comms, Media Analysis, PR Evaluation, PR Measurement, Public Relations · Tagged: Measure PR, PR Objectives, PR success

Jan 14 2016

Does the public like public relations?

Radio 4 ‘Today’ programme this morning had Alan Edwards, a music PR, talking about his work with David Bowie. It was the opportunity for PR to take a bit of a kicking. The presenter suggested their input was to spin an image from very little. This is a point in itself. People like Stephen Waddington… [Read More]

Written by Michael Blowers · Categorized: Future PR/Comms, Media Analysis, PR Evaluation, Public Relations

Oct 29 2015

Barcelona Principles 2.0 Launch – A curation of the launch at Ketchum London 3rd September 2015

This is a curation of this morning launch at Ketchum London

Written by Michael Blowers · Categorized: AMEC, Events, Future PR/Comms, Media Analysis, PR Evaluation, Social media listening · Tagged: AMEC, Barcelona 2.0 Principles, Future PR, media evaluation, Media Insight

Oct 20 2015

Digibury Weekender – Digital remapped

The second Digibury Weekender took place last Saturday (17th). The good people at Deeson know that weekends are precious. So they make the Weekender something worthwhile! Big credit to Simon Wakeman (@simonwakeman) and Tim Deeson (@timdeeson). They came up with some genuine thought provoking presentations. The morning kicked off with Simon Hughes (@simonjchughes) and Rachel… [Read More]

Written by Michael Blowers · Categorized: Events, Future PR/Comms · Tagged: Digibury Weekender, Future Comms, PR future

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Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

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