One of the themes of this blog has been about preserving the human element in media measurement. Christie Adams makes this point very well in a recent posting. Online is becoming a colourful playground for measurement products offering a multitude of instant results. If your requirements are purely quantitative then they are useful. If you… [Read More]
Don’t use a computer to measure online media ‘buzz’
Adweek has put together a very interesting discussion on online and social media measurement. The principle points IMO relate to the practicality of programs from providers like Cymfony and BuzzMetrics being able to automatically tell you how good your media exposure is. I must admit I am beginning quite sanguine about the notion of how… [Read More]