Why do you do PR? Stupid question, aye? To claim a salary or issue an invoice? ‘Yes’, but ‘no’. You also do it to enact a change based on organisational objectives, in marketing speak. But did it help? (More marketing speak…) what were the campaign objectives and were they measurable? In PR there are a lot… [Read More]
Does the public like public relations?
Radio 4 ‘Today’ programme this morning had Alan Edwards, a music PR, talking about his work with David Bowie. It was the opportunity for PR to take a bit of a kicking. The presenter suggested their input was to spin an image from very little. This is a point in itself. People like Stephen Waddington… [Read More]