In preparing material for the talk on ‘How to Measure: Beyond the AVE’ for the CIPR I have been collecting information from mainly online sources. It has been a few months since I have done a talk on this subject and I have been amazed that none of the key pointers I have used are… [Read More]

https://www.mediaevaluationresearch.com/2011/05/in-preparing-material-for-talk-on-how.htm