Building actionable media insights

  • Home
  • Expertise
  • About
  • Pricing
  • Blog
  • Contact

May 29 2007

BBC Business gets pulled up


This weekend the FT ran an item on the BBC’s business news coverage. It followed a report by the BBC Trust into the failings of the networks business news. Business news has always been a bit of a Cinderella on the BBC, although with the exclusion of the dedicated business news networks (like CNBC and Bloomburg) there is the impression that none of them take it all that seriously.

I undertook a quantitative study a couple of years back for one of the BBC’s news channel competitors and my recollections are that the BBC’s news coverage was comparative in length, although tended towards a greater use of repeated items.

If I have a current frustration it is the lack of macro-economic coverage on current networks. Possibly this reflects an increasing interest on my part however I am of the opinion that there are some major shifts in the economic structure of the world (like China), pressures on prices and net impact on inflation. These for me are the important issues particularly if accompanied by comment from some of the many insightful commentators working in association with City of London.

One of these structural changes is the shift in economic power towards the City of London over the past couple of years. Has the BBC mirrored this shift? I think not, and has it failed to reflect the professional interests of the increasing number of people involved in this sector?… I think it has.

As an aside, I concur with the reports highlighting the sycophantic interview with Bill Gates. He was talking about the launch of Vista (and not about his charity work) and deserved to the tackled on issues like the rise of Google, Microsoft’s depressed share price and the organisations future strategy.

Written by Michael Blowers · Categorized: Uncategorized

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Thanks, please prove you are not a robot * Time limit is exhausted. Please reload the CAPTCHA.

Updates by Email

Please complete this form to sign-up to receive my blog posts by email. You can unsubscribe at any time and your email address will not be used for any other purpose.

About

Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

  • Email
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Recent Tweets

Tweets by @michaelblowers

Tweets by @MediaEvaluatio1

Categories

  • #PRstack
  • AMEC
  • CIPR
  • Events
  • Future PR/Comms
  • Google Analytics
  • Google Cloud Natural Language
  • Influencer metrics
  • Integrated Evaluation Framework
  • Lead generation
  • Media Analysis
  • Media Evaluation
  • Media Research
  • PESO model
  • PR Awards
  • PR Evaluation
  • PR Measurement
  • PR Tools
  • Public Relations
  • Sentiment measurement
  • SMART Objectives
  • Social media listening
  • Uncategorized

Archives

  • Home
  • Blog
  • Expertise
  • About
  • Pricing
  • Awards
  • PR Professionals
  • Communications Measurement Professional
  • Contact
  • Cookies, etc

Copyright © 2025 · Altitude Pro Theme on Genesis Framework · WordPress · Log in