Media Evaluation Research supports Communications Measurement Professionals. Any media insight service for this sector needs to be flexible and bespoke to their many varied needs.
“Independent measurement of the impact and message cut-through of our campaigns is core to our proposition. Media Evaluation Research are a key partner for us, helping take the guesswork out of assessing what is and isn’t working. We’re always impressed with their cost effective and fast turnaround on reports.”
Gareth Thomas, founder, Capella PR
Skilled, experienced, flexible, and adaptable with AI media evaluation expertise. Across a range of sectors though specialising in the financial services sector. AMEC’s Barcelona Principles review assistance and consult on the design for the AMEC’s various training courses.
The media evaluation consultant's role is vital, from collecting the media exposure to presenting the results.
These include the ability to provide advice on objectives and goal setting, onto intermediate updates. Many PR agencies only bring in measurement help after this point.