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Mar 12 2015

Metric Silos – a desolate place to be

I have been reflecting on the Google Analytics Individual Qualification I did a few weeks ago. In particular, what benefit this might be to a PR person.  We are surrounded by analytics tools and one of the many challenges is finding the right one for the job.  If there is one thing I hate in… [Read More]

Written by Michael Blowers · Categorized: Media Analysis, PR Evaluation, PR Tools · Tagged: cross metrics, Facebook, Google, Google Analytics Individual Qualification, LinkedIn, marketing silos, Measure social media, PR silos, Twitter

Feb 14 2011

Communicating the Uncomfortable Truth

‘Organisations are run by managers and their job is to make decisions which will guarantee the survival and grow of a company’…so says the management text book. Sometimes they are difficult decisions and involve people’s futures. None more so than for Pfizer who recently decided to close its massive R&D lab in Sandwich. Over the… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: Hi-speed rail, media evalution, Pfizer, Sandwich, Twitter

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Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

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