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Feb 27 2009

Measuring the decline in sports sponsorship

Yesterday afternoon the Aviva yacht sailed past the office here on the South Coast of England and while I don’t necessarily want to give extra publicity to one of my clients rivals it did get me thinking about RBS’s recent announcement on its sponsorship deals. This Wednesday’s RBS said it plans to drastically cut back… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: Aviva Yacht, media outputs, Out-take, Outcomes, Sponsorship measurement, Sports sponsorship measures

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Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

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