I recently did a talk for the Chartered Institute of Public Relations Strategy Conference on measurement. The PowerPoint slides are available via in the previous post. The brief for the talk was fairly broad and so as well as talking about the range of strategies and tactics for measuring traditional media, I went into some… [Read More]
Presentation to CIPR Strategy Conference
This is the presentation made to the CIPR’s ‘Prefecting PR Strategy’ 27 October 2008. There are some notes which go with it so please come back to me or leave a comment and I will email them across. The conference lasted a one day and had over 50 middle and senior public relations practitioners in… [Read More]
Sitting in on the infuence debate
In the world of online measurement it is easy to think of it as similar to traditional media (well similar) but with the additional necessity to measure influence. In traditional media influence is not such a major factor as the medium is finite in volume, with the individual media titles having their own discernible character… [Read More]
Keeping the human element on online measurement
One of the themes of this blog has been about preserving the human element in media measurement. Christie Adams makes this point very well in a recent posting. Online is becoming a colourful playground for measurement products offering a multitude of instant results. If your requirements are purely quantitative then they are useful. If you… [Read More]
Vision of the semantic web
Michael Marshall in evancarmichael.com explores some fascinating examples of implications of the increasing use of the semantic web. He explores the issues surrounding fraud, SOE and spamming, associated with tagging. Expect this to become a real issue soon as where new developments go, not far behind is someone trying to make a quick buck. I… [Read More]