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Sep 27 2016

5 Steps to (more) Successful Media Evaluation

Set SMART Objectives. Set your objectives at the start of a campaign because too much media evaluation and measurement is done at the end. So much more can be learned by beginning the evaluation process when the campaign objectives are set. Make your objectives SMART. Here’s a blog post on what SMART objectives are and… [Read More]

Written by Michael Blowers · Categorized: AMEC, Integrated Evaluation Framework, Media Analysis, Media Evaluation, PESO model, PR Evaluation, PR Measurement, SMART Objectives, Uncategorized · Tagged: AMEC, Brandwatch, Integrated Evaluation Framework, media evaluation, PR measurement, PR Objectives, social media measurement

Apr 12 2012

Free (or cheap) online monitoring dashboards – Infographic

I was prompted to take another look at the free (or cheepish to a point) tools you can use to monitor brands online having read a blog post by Steve Farnsworth from a year ago on this subject. There have been a number of new entrants to this space in recent months and I found… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: Dashboard, Datasift, infographic, Mention, online Monitoring, social media measurement, social media monitoring, Social Mention

Mar 29 2012

Auto Sentiment Analysis Infographic

I have created this infographic to help summarise my experiences with auto sentiment analysis programs. I have used a few over the years and while they are getting better, they are far from perfect, and indeed are sometimes described as being no better than tossing a coin! One peculiarity that I have noticed is that… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: Auto sentiment analysis, PR measurement, social media measurement

Oct 14 2011

Ofgem come under social ‘flack’

Listening to the news this morning it quickly became clear it was not going to be a good day for Ofgem – the governments watchdog for the UK energy market. They has announced that the energy firms were making about £125 a year from customers, instead of the more normal £15 per person. Aside from… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: Brandwatch, ofgem, social media measurement

Dec 19 2008

When things turn down should we take to the water?

One of the benefits of Media Evaluation Research being based where it is are the pleasant sea views from the office. Over the last few days there has be a succession of rather impressive speed boats and gin palaces heading up towards the North Sea and we wondered if they are going up to the… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: media evaluation research, social media measurement

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Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

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