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May 21 2015

#PRStack – a crowd sourced reference book for PRs

How-to’s are growing in popularity.  According to the Hobson and Holtz Report FIR (#808) from earlier this week research by Google found that searches for how-to videos on YouTube are up 70%, year on year.  A few months ago I asked Stephen Waddington if I could do a guest post on his blog. Always ahead of the curve,… [Read More]

Written by Michael Blowers · Categorized: #PRstack, PR Tools · Tagged: #PRstack, Brandwatch, Google Analytics, Hobson & Holtz Report, PR outcomes, Prezly, Stephen Waddington

Mar 24 2015

Using Google Analytics to track PR outreach & outcomes

In my previous blog post I referred to an experiment I was running with Google Analytics for a guest blog post I was writing. This has just been published and many thanks to Stephen Waddington for using the article. It can be found here under the title ‘How-to use Google Analytics to track public relations… [Read More]

Written by Michael Blowers · Categorized: Google Analytics, PR Evaluation · Tagged: Google Analytics, Link Tagging, Outcomes, outreach, PR Objectives, PR outcomes, Stephen Waddington, URL Builder

Mar 03 2015

Google Analytics Individual Qualification –

Google is a strange organisation. It provides all these free tools but has one product (Adwords) which seems to make all their money. Many of us have been playing with their gadgets and properties over the years. Things like like Trends, Maps and YouTube. I have experimented with early versions of Adwords, Motion Charts, and… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: competitor intelligence, Google Analytics Individual Qualification, Google Analytics Individual Qualification exam. PR measurement, PR insight, PR outcomes

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Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

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