Set SMART Objectives. Set your objectives at the start of a campaign because too much media evaluation and measurement is done at the end. So much more can be learned by beginning the evaluation process when the campaign objectives are set. Make your objectives SMART. Here’s a blog post on what SMART objectives are and… [Read More]
What does good PR look like?
Why do you do PR? Stupid question, aye? To claim a salary or issue an invoice? ‘Yes’, but ‘no’. You also do it to enact a change based on organisational objectives, in marketing speak. But did it help? (More marketing speak…) what were the campaign objectives and were they measurable? In PR there are a lot… [Read More]
Winning PR Awards – some simple tips
I have just completed judging 50 PR awards entries. My main reflection is on the measurement and justification elements. Some categories had over ten entries for them. The entries composed an outline of the campaign and its achievements (in under 1000 words). They also often included a file of achieved media clips. This is my… [Read More]
Using Google Analytics to track PR outreach & outcomes
In my previous blog post I referred to an experiment I was running with Google Analytics for a guest blog post I was writing. This has just been published and many thanks to Stephen Waddington for using the article. It can be found here under the title ‘How-to use Google Analytics to track public relations… [Read More]
Downloadable Google Analytics Custom Dashboard for PR people
Custom dashboards are such a good aspect of Google Analytics. They compose of up to 12 components, or widgets. They can be placed on a blank page taking highlights from nearly all the various reports presenting them in near enough real-time, with up-to-date data. I have created a Public Relations Custom Dashboard which will allow… [Read More]