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Sep 27 2016

5 Steps to (more) Successful Media Evaluation

Set SMART Objectives. Set your objectives at the start of a campaign because too much media evaluation and measurement is done at the end. So much more can be learned by beginning the evaluation process when the campaign objectives are set. Make your objectives SMART. Here’s a blog post on what SMART objectives are and… [Read More]

Written by Michael Blowers · Categorized: AMEC, Integrated Evaluation Framework, Media Analysis, Media Evaluation, PESO model, PR Evaluation, PR Measurement, SMART Objectives, Uncategorized · Tagged: AMEC, Brandwatch, Integrated Evaluation Framework, media evaluation, PR measurement, PR Objectives, social media measurement

Jan 25 2016

What does good PR look like?

Why do you do PR? Stupid question, aye?  To claim a salary or issue an invoice? ‘Yes’, but ‘no’. You also do it to enact a change based on organisational objectives, in marketing speak. But did it help? (More marketing speak…) what were the campaign objectives and were they measurable? In PR there are a lot… [Read More]

Written by Michael Blowers · Categorized: Future PR/Comms, Media Analysis, PR Evaluation, PR Measurement, Public Relations · Tagged: Measure PR, PR Objectives, PR success

Jul 09 2015

Winning PR Awards – some simple tips

I have just completed judging 50 PR awards entries. My main reflection is on the measurement and justification elements. Some categories had over ten entries for them. The entries composed an outline of the campaign and its achievements (in under 1000 words). They also often included a file of achieved media clips. This is my… [Read More]

Written by Michael Blowers · Categorized: PR Awards · Tagged: PR awards, PR Objectives, SMART objectives, winning PR awards

Mar 24 2015

Using Google Analytics to track PR outreach & outcomes

In my previous blog post I referred to an experiment I was running with Google Analytics for a guest blog post I was writing. This has just been published and many thanks to Stephen Waddington for using the article. It can be found here under the title ‘How-to use Google Analytics to track public relations… [Read More]

Written by Michael Blowers · Categorized: Google Analytics, PR Evaluation · Tagged: Google Analytics, Link Tagging, Outcomes, outreach, PR Objectives, PR outcomes, Stephen Waddington, URL Builder

Mar 20 2015

Downloadable Google Analytics Custom Dashboard for PR people

Custom dashboards are such a good aspect of Google Analytics. They compose of up to 12 components, or widgets. They can be placed on a blank page taking highlights from nearly all the various reports presenting them in near enough real-time, with up-to-date data. I have created a Public Relations Custom Dashboard which will allow… [Read More]

Written by Michael Blowers · Categorized: Google Analytics, PR Evaluation · Tagged: Custom Dashboards, Google Analytics, PR Custom Dashboard, PR Objectives, PR plan, Public Relations Custom Dashboard

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Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

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