Since I have become involved with the CIPRs Marcomms group I have managed to dodge getting too closely involved in organising an event. The group has its AGM at the start of the year and decided to host it at the CIPR in London. At last years event they also had a couple of speakers to… [Read More]
Stacking-up more PR ideas with #PRstack
The latest version of the PR stack book is published today. The book concentrates on tools to enable PR and communications people to work better. Listening, planning and the cur-ration of content are vital skills for PR. Combined with relationship building, engagement manage, the skills are many as are the tools to help. Not forgetting measurement. There are lots of… [Read More]
How do you feel about media sentiment?
How do you feel about those programs which tell you the sentiment of some text? A computer algorithm which examines some text, returning a score on its favourability. On balance I have a negative opinion on them. I explained in this infographic why. This is not a stagnant space and many minds are working to… [Read More]
Using Google Analytics to measure outcomes against your PR objectives
Is this relevant to you: · Are you interested in knowing more about what people do when they see your proactive PR outreach? · Do you have a specific goal in mind when you plan an outreach campaign? · Does that goal involve some sort of interaction on your web properties? If the answer is… [Read More]
Does Google Analytics offer PR a way of connecting their efforts with organisational outcomes?
– Put simply, yes(ish). Though it comes with lots of caveats, this is a possible way of tracking cross social media impact. Google Analytics (GA), as has been said before, is not easy. The interface is often confusing, often inconsistent and often failing the ‘so what?’ test. But if your goal is for people to… [Read More]