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Apr 01 2015

Using Google Analytics to measure outcomes against your PR objectives

Is this relevant to you: ·       Are you interested in knowing more about what people do when they see your proactive PR outreach? ·       Do you have a specific goal in mind when you plan an outreach campaign? ·       Does that goal involve some sort of interaction on your web properties? If the answer is… [Read More]

Written by Michael Blowers · Categorized: Google Analytics · Tagged: Google Analytics, PR analysis, PR goals, PR insight, PR measurement

Mar 03 2015

Google Analytics Individual Qualification –

Google is a strange organisation. It provides all these free tools but has one product (Adwords) which seems to make all their money. Many of us have been playing with their gadgets and properties over the years. Things like like Trends, Maps and YouTube. I have experimented with early versions of Adwords, Motion Charts, and… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: competitor intelligence, Google Analytics Individual Qualification, Google Analytics Individual Qualification exam. PR measurement, PR insight, PR outcomes

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Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

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