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Jun 04 2008

Another slant on the ‘Outs’

At the latest meeting of Measurement Camp Jason Ryan (I think) from ICrossing mentioned a model of consumer behaviour which I feel is somehow connected with the Outputs, Outtakes and Outcomes model initially proposed by Walter Lindenmann back in 1990’s. It seems to take a consumers perspective and uses the terms Awareness, Actions and Advocacy…. [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: Measurement camp 2008, Outcomes, Output, Outtakes

Nov 12 2007

Is it time to out the ‘Outs’?

The traditional method of measuring PR (pioneered by Dr Walt Lindenmann) was via the measures of Output, Out-take and Outcome. They have been widely covered in academic journals and used as a method of categorising response measurement. Dr Tom Watson in DummySpit outlines their use in this useful review. But there seems to be a… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: Dan Bartholomew, Jim Nail, Lindenmann, Out-take, Outcome, Output, Tom Watson

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Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

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