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Apr 15 2015

Making a database usable online with Caspio

Anyone using MS Excel Access on a regular basis will have wondered how easy it might be to move the data online. This might be with a view to enabling a client to view a database, or to allow working from another computer. I have not tested the latest online offering of MS Office/Access so… [Read More]

Written by Michael Blowers · Categorized: PR Tools · Tagged: Access, Caspio, Data online, Database, MS Access

Jun 24 2014

Media Evaluation Techniques (Part 2)

In Part 1 of this discussion on media evaluation techniques there was a look at the processes involved in collecting the cuttings, creating a media list and using packages like MS Excel and MS Access to collate and sample the media coverage.  Although this 2-parter is an exploration of media evaluation techniques, deciding on a… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: Flexible media analysis, media analysis, media evaluation, Media Evaluation Strategy, Media Evaluation Techniques, MS Access, MS Excel, Philip Sheldrake, Pivot Tables, proactivity

Jun 23 2014

Media Evaluation Techniques (Part 1)

Although everyone has a different way of doing an evaluation of a project or periods media exposure, there are certain common processes worth highlighting. From a strategic perspective the starting point has to be the objectives. on the other hand, if you are more interested in evaluation techniques, getting the media clips seem like the… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: AVE, Gorkana, Kantar, media analysis, media evaluation, Media Evaluation Techniques, MS Access, MS Excel, PR Objectives, PR strategy, PR techniques

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Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

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