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Sep 28 2015

How do you feel about media sentiment?

How do you feel about those programs which tell you the sentiment of some text? A computer algorithm which examines some text, returning a score on its favourability. On balance I have a negative opinion on them. I explained in this infographic why. This is not a stagnant space and many minds are working to… [Read More]

Written by Michael Blowers · Categorized: PR Evaluation, Sentiment measurement · Tagged: Auto sentiment analysis, computer sentiment, favourability groups, media evaluation, media research, media sentiment, pr automation, PR evaluation, PR measurement, Sentiiment140, sentiment research, SentimentViz, SentiStrength

Jun 24 2014

Media Evaluation Techniques (Part 2)

In Part 1 of this discussion on media evaluation techniques there was a look at the processes involved in collecting the cuttings, creating a media list and using packages like MS Excel and MS Access to collate and sample the media coverage.  Although this 2-parter is an exploration of media evaluation techniques, deciding on a… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: Flexible media analysis, media analysis, media evaluation, Media Evaluation Strategy, Media Evaluation Techniques, MS Access, MS Excel, Philip Sheldrake, Pivot Tables, proactivity

Jun 23 2014

Media Evaluation Techniques (Part 1)

Although everyone has a different way of doing an evaluation of a project or periods media exposure, there are certain common processes worth highlighting. From a strategic perspective the starting point has to be the objectives. on the other hand, if you are more interested in evaluation techniques, getting the media clips seem like the… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: AVE, Gorkana, Kantar, media analysis, media evaluation, Media Evaluation Techniques, MS Access, MS Excel, PR Objectives, PR strategy, PR techniques

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Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

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