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Jun 17 2016

AMEC’s Interactive Evaluation Framework

Will the 16th June 2016 go down as a great day for PR and evaluation? Will it be recorded as the day PR grew-up? The day that it shock off the vestiges of subjectivity and laid bare its soul for all to examine its worth? Will it be the start of a time when PR… [Read More]

Written by Michael Blowers · Categorized: AMEC, Future PR/Comms, Integrated Evaluation Framework, Media Analysis, Media Evaluation, PR Evaluation, PR Measurement, SMART Objectives · Tagged: AMEC, Evaluation Framework, Integrated Evaluation Framework, media evaluation, Media Evaluation Strategy

Jun 24 2014

Media Evaluation Techniques (Part 2)

In Part 1 of this discussion on media evaluation techniques there was a look at the processes involved in collecting the cuttings, creating a media list and using packages like MS Excel and MS Access to collate and sample the media coverage.  Although this 2-parter is an exploration of media evaluation techniques, deciding on a… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: Flexible media analysis, media analysis, media evaluation, Media Evaluation Strategy, Media Evaluation Techniques, MS Access, MS Excel, Philip Sheldrake, Pivot Tables, proactivity

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Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

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