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May 01 2009

(Failing to) Bridge the divide

There are some gaps which will never be bridged – I am pretty sure there will never be a bridge from Russia to Alaska across the often sub-zero Bering Straight. There is also the divide between the ways that traditional and online media are measured. From talking to people in the industry at events like… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: Cross media metrics, Measurement Camp, media evaluation research

Jan 16 2009

Measurement Camp ups the pace

Yesterday was the first of this years Measurement Camp monthly meetings, hosted this time by Econsultancy (Thanks Michelle and Aliya!). The 40 or so participants cover a vast cross-section of marketing specialisms, from PR, advertising, online and offline, direct and social media content producers. The breadth of interest and experience has to be unique, all… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: Measurement Camp 09, media evaluation research, media evalution

Dec 19 2008

When things turn down should we take to the water?

One of the benefits of Media Evaluation Research being based where it is are the pleasant sea views from the office. Over the last few days there has be a succession of rather impressive speed boats and gin palaces heading up towards the North Sea and we wondered if they are going up to the… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: media evaluation research, social media measurement

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Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

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