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Oct 18 2016

7 habits of highly effective media analysts

This guest post from AMEC colleague @stephbridgeman outlines the points she made at a Measurement Month event hosted by Smoking Gun PR in Manchester in September 2016. —————- I was delighted to agree to talk at Smoking Gun’s event on 8th September 2016 at Smoking Gun PR, especially as the agency’s MD Rick Guttridge was… [Read More]

Written by Michael Blowers · Categorized: AMEC, Events, Integrated Evaluation Framework, Media Analysis, Media Evaluation, PR Evaluation, PR Measurement · Tagged: AMEC, Events, Integrated Evaluation Framework, media analysis, media evaluation, PR evaluation, PR measurement

Mar 17 2015

Measure Camp – compulsory for anyone serious about analytics?

A few years back I was an advocate of a PR/measurement combine called Measurement Camp. This was in no way connected with Measure Camp. It proved a useful talking shop for PR to understand more about social media metrics.  Maybe it was too early, but it seemed to miss out on the business end of… [Read More]

Written by Michael Blowers · Categorized: Media Analysis · Tagged: #measurecamp, CIPR, Google Analytics, Measurement Camp, media analysis, PR analysis, R programming language

Jun 24 2014

Media Evaluation Techniques (Part 2)

In Part 1 of this discussion on media evaluation techniques there was a look at the processes involved in collecting the cuttings, creating a media list and using packages like MS Excel and MS Access to collate and sample the media coverage.  Although this 2-parter is an exploration of media evaluation techniques, deciding on a… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: Flexible media analysis, media analysis, media evaluation, Media Evaluation Strategy, Media Evaluation Techniques, MS Access, MS Excel, Philip Sheldrake, Pivot Tables, proactivity

Jun 23 2014

Media Evaluation Techniques (Part 1)

Although everyone has a different way of doing an evaluation of a project or periods media exposure, there are certain common processes worth highlighting. From a strategic perspective the starting point has to be the objectives. on the other hand, if you are more interested in evaluation techniques, getting the media clips seem like the… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: AVE, Gorkana, Kantar, media analysis, media evaluation, Media Evaluation Techniques, MS Access, MS Excel, PR Objectives, PR strategy, PR techniques

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Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

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