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Mar 12 2015

Metric Silos – a desolate place to be

I have been reflecting on the Google Analytics Individual Qualification I did a few weeks ago. In particular, what benefit this might be to a PR person.  We are surrounded by analytics tools and one of the many challenges is finding the right one for the job.  If there is one thing I hate in… [Read More]

Written by Michael Blowers · Categorized: Media Analysis, PR Evaluation, PR Tools · Tagged: cross metrics, Facebook, Google, Google Analytics Individual Qualification, LinkedIn, marketing silos, Measure social media, PR silos, Twitter

May 04 2011

In preparing material for the talk on ‘How to Measure: Beyond the AVE’ for the CIPR I have been collecting information from mainly online sources. It has been a few months since I have done a talk on this subject and I have been amazed that none of the key pointers I have used are… [Read More]

http://www.mediaevaluationresearch.com/2011/05/in-preparing-material-for-talk-on-how.htm

Written by Michael Blowers · Categorized: Uncategorized · Tagged: Brain Solis, CIPR Freshly Squeezed, How to Measure: Beyond the AVE, Measure social media, Philip Sheldrake

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Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

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