Turn media insight into action

  • Home
  • Expertise
  • About
  • Pricing
  • Blog
  • Contact

Mar 24 2015

Using Google Analytics to track PR outreach & outcomes

In my previous blog post I referred to an experiment I was running with Google Analytics for a guest blog post I was writing. This has just been published and many thanks to Stephen Waddington for using the article. It can be found here under the title ‘How-to use Google Analytics to track public relations… [Read More]

Written by Michael Blowers · Categorized: Google Analytics, PR Evaluation · Tagged: Google Analytics, Link Tagging, Outcomes, outreach, PR Objectives, PR outcomes, Stephen Waddington, URL Builder

Mar 23 2015

Link Tagging & Goal Conversions in Google Analytics

This is a brief post just to record my thanks for clicking on the Twitter link!  This will record a positive result against a Google Analytics record of activity from Twitter on this blog and will be used in a guest blog I am writing on how to create link tags and goal tracking. I… [Read More]

Written by Michael Blowers · Categorized: Google Analytics · Tagged: goal conversions, Google Analytics, Guest Blog, Link Tagging

Mar 16 2015

Does Google Analytics offer PR a way of connecting their efforts with organisational outcomes?

– Put simply, yes(ish).  Though it comes with lots of caveats, this is a possible way of tracking cross social media impact. Google Analytics (GA), as has been said before, is not easy. The interface is often confusing, often inconsistent and often failing the ‘so what?’ test. But if your goal is for people to… [Read More]

Written by Michael Blowers · Categorized: Google Analytics, Media Analysis · Tagged: compare social media channels, Google Analytics, Link Tagging, Outcomes, PR input, PR measurement, PRmeasure, PRmeasurement

Updates by Email

Please complete this form to sign-up to receive my blog posts by email. You can unsubscribe at any time and your email address will not be used for any other purpose.

About

Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

  • Email
  • Facebook
  • Google+
  • LinkedIn
  • Twitter
  • YouTube

Recent Tweets

Tweets by @michaelblowers

Tweets by @MediaEvaluatio1

Categories

  • #PRstack
  • AMEC
  • CIPR
  • Events
  • Future PR/Comms
  • Google Analytics
  • Google Cloud Natural Language
  • Influencer metrics
  • Integrated Evaluation Framework
  • Lead generation
  • Media Analysis
  • Media Evaluation
  • Media Research
  • PESO model
  • PR Awards
  • PR Evaluation
  • PR Measurement
  • PR Tools
  • Public Relations
  • Sentiment measurement
  • SMART Objectives
  • Social media listening
  • Uncategorized

Archives

  • Home
  • Blog
  • Expertise
  • About
  • Pricing
  • Awards
  • In-house
  • PR Agencies
  • Contact
  • Cookies, etc

Copyright © 2022 · Altitude Pro Theme on Genesis Framework · WordPress · Log in

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy
Necessary
Always Enabled