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Apr 26 2016

Twitter: Finding the Hidden Influencers among your Followers

If you use Twitter, have maybe a couple of hundred or thousands of Followers, you have an asset. You might just take a broadcast approach, tweeting out your thoughts as you have them. Conversely it is possible to take a more strategic approach and deal-up some content fashioned to appeal to your key influencers. Following… [Read More]

Written by Michael Blowers · Categorized: Future PR/Comms, Influencer metrics, Media Evaluation, PR Evaluation, PR Tools · Tagged: influence, media evaluation, Media Evaluation Techniques, Twitter influence

Apr 18 2016

Twitter Influence –Is it really that easy?

I was reading this post featuring ‘20+ Social Media Hacks and Tips From the Pros’ and Number 8 by Mark Schaefer (@markwschaefer) sounded interesting. He gives a cunningly simple technique to figure if someone is influential on Twitter beyond a simple gauge of their Followers. We all know Follower number can be gamed. I think the going… [Read More]

Written by Michael Blowers · Categorized: Future PR/Comms, Influencer metrics, Media Analysis, PR Evaluation, PR Measurement, PR Tools · Tagged: influence, PR measurement, PR tools, Twitter analytics, Twitter Infleunce

Oct 21 2008

Sitting in on the infuence debate

In the world of online measurement it is easy to think of it as similar to traditional media (well similar) but with the additional necessity to measure influence. In traditional media influence is not such a major factor as the medium is finite in volume, with the individual media titles having their own discernible character… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: influence, popularity, PR measurement, social media measurement

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Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

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