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Mar 12 2015

Metric Silos – a desolate place to be

I have been reflecting on the Google Analytics Individual Qualification I did a few weeks ago. In particular, what benefit this might be to a PR person.  We are surrounded by analytics tools and one of the many challenges is finding the right one for the job.  If there is one thing I hate in… [Read More]

Written by Michael Blowers · Categorized: Media Analysis, PR Evaluation, PR Tools · Tagged: cross metrics, Facebook, Google, Google Analytics Individual Qualification, LinkedIn, marketing silos, Measure social media, PR silos, Twitter

Mar 03 2015

Google Analytics Individual Qualification –

Google is a strange organisation. It provides all these free tools but has one product (Adwords) which seems to make all their money. Many of us have been playing with their gadgets and properties over the years. Things like like Trends, Maps and YouTube. I have experimented with early versions of Adwords, Motion Charts, and… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: competitor intelligence, Google Analytics Individual Qualification, Google Analytics Individual Qualification exam. PR measurement, PR insight, PR outcomes

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Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

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