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Dec 20 2016

Why Google is making the PESO model more relevant to PR

  The PESO model has been gathering interest in the PR world since Ginni Dietrich‘s (at Spin Sucks) seminal work in 2014. It covers the main channel forms open to PR. Its important because it segments them for the digital age. Let me explain…. Its mainly because it builds in a consideration for paid exposure within the PR… [Read More]

Written by Michael Blowers · Categorized: AMEC, Integrated Evaluation Framework, PESO model, PR Evaluation, PR Measurement · Tagged: Cross media metrics, Integrated Evaluation Framework, PESO

May 01 2009

(Failing to) Bridge the divide

There are some gaps which will never be bridged – I am pretty sure there will never be a bridge from Russia to Alaska across the often sub-zero Bering Straight. There is also the divide between the ways that traditional and online media are measured. From talking to people in the industry at events like… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: Cross media metrics, Measurement Camp, media evaluation research

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Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

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