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Nov 13 2017

CIPR National Conference

At the end of October the CIPR held their annual National Conference at the British library. It featured a diverse selection of speakers across a wide variety industries and roles within communications. The day started with a fascinating picture of big corporate communications problem solving with Matt Peacock from Vodafone. Wise-before-his -years, Matt painted a… [Read More]

Written by Michael Blowers · Categorized: CIPR, Events, Future PR/Comms, Influencer metrics, Integrated Evaluation Framework · Tagged: CIPR, National Conference, PR strategy

Sep 28 2017

Media Measurement Made Simple (not)

Earlier this week the CIPR Marcomms Group hosted an evening discussion on measurement as part of AMEC’s Measurement Month. The event at the CIPR in London hosted 4 speakers, being: Richard Bagnall, AMEC Chairman and Chief Executive Officer, PRIME Research (UK) Giles Peddy, Group Managing Director, Lewis, Jerry Ward, Managing Director, Press Data Stuart Bruce… [Read More]

Written by Michael Blowers · Categorized: AMEC, CIPR, Events, Future PR/Comms, Integrated Evaluation Framework, Media Analysis, Media Evaluation, PESO model, PR Evaluation, PR Measurement · Tagged: AMEC, CIPR, Integrated Evaluation Framework

Feb 16 2016

Don’t be afraid of PR’s brave new world

Since I have become involved with the CIPRs Marcomms group I have managed to dodge getting too closely involved in organising an event. The group has its AGM at the start of the year and decided to host it at the CIPR in London. At last years event they also had a couple of speakers to… [Read More]

Written by Michael Blowers · Categorized: AMEC, Events, Future PR/Comms, Google Analytics, Media Analysis, PESO model, PR Evaluation, PR Measurement, PR Tools, Public Relations, Sentiment measurement, Social media listening · Tagged: CIPR, Neville Hobson, Paul Sutton, pr automation, PR evaluation, PR measurement, Stella Bayles

Mar 17 2015

Measure Camp – compulsory for anyone serious about analytics?

A few years back I was an advocate of a PR/measurement combine called Measurement Camp. This was in no way connected with Measure Camp. It proved a useful talking shop for PR to understand more about social media metrics.  Maybe it was too early, but it seemed to miss out on the business end of… [Read More]

Written by Michael Blowers · Categorized: Media Analysis · Tagged: #measurecamp, CIPR, Google Analytics, Measurement Camp, media analysis, PR analysis, R programming language

Jan 21 2015

Updating a web presence

Being a partner at Media Evaluation Research I get to put together the website. Over the past couple of years this has evolved from a fairly basic Dreamweaver ‘1.1’, adapted by my wife, who did an OU course in HTML. A subsequent version was prepped by a graphic design friend, who was getting into web… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: CIPR, Google, Phone, Tablet, Website, Weebly, Wix

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Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

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