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Feb 02 2007

Online adspend points the way for PR

As part of my duties to the International group of the CIPR it was off to the House of Commons last night to hear a talk by Baroness Buscombe, the new DG of the Advertising Association. Not immediately relevant to media research but what she said was of great interest to the PR industry. While… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: adspend, Baroness Buscombe, PR measurement

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Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

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