These are our service packages. Bespoke analysis is also available. Please get in contact for more details.
Cost per report*
Social media tracking
Human sentiment analysis
Media group tracking
Key media metrics
Custom variable tracking
* All prices exclude VAT
Social media listening
There are many social media listening tools and some are better than others. None are perfect. Over the year's Media Evaluation Research has tried many and can recommend a suitable option for every budget. We recently authored a section in the #PRStack book on using the Brandwatch social listening tool.
Traditional media listening and analysis
Business sector awards are crucial to building reputation and profile. Though opinions vary, winners can expect enhanced recognition among their peers. They may also see improved employee morale and more new business inquiries.The buzz around social channels can result in PR's forgetting about print and broadcast. Sir Martin Sorrell, WPP boss, recently warned against this.
He cites recent research which found that traditional media can be more engaging. Readers are better able to remember information in print magazines and newspapers than with online and mobile content.
Media Evaluation Research can provide counsel on method and sources for these channels. We can provide analysis of traditional media coverage, alongside social media exposure.
PR awards are viewed as one of the key ways to build reputation and profile. Though opinions vary, winners can expect enhanced recognition among their peers. They may also see improved employee morale and new business inquiries.
Media metrics and audiences
There are many hundreds of social channels and most of them have their own measures of success. PR spends considerable time and expense with these channels.
PR operators need to understand their relative merits. Media Evaluation Research has experience in offering advice on comparing channels. Matching objectives and goals to outcomes can be tricky. A vital step comes from understanding if the media channels match the desired audience.