I was reading this article on the BBC website about the value to sponsors of the Olympics and it led me to think a little about that horrid PR conundrum. Are there ever circumstances when the use of AVE is acceptable? AVEs have loads of reasons for their non-use. I really don’t want to rehash… [Read More]
Are you missing something?
Having been around media monitoring and analysis for quite a few years I sometimes wonder if a tipping point has been reached and you can achieve a picture of coverage by considering just the online sources. However, is there a possibility you are missing something by taking the web exposure as a proxy of all… [Read More]
The iPhone in the media – a chartist approach
Apples stock price has fallen some 40% in the last six months and its fair to say the iPhone 5 experiences have been mixed. So is the media still fixated with what in the past was called the ‘god device’? This charts sets out the relative use of the term ‘iPhone’ for the 3 main… [Read More]
New Facebook page for Media Evaluation Research
I just created a Facebook page for Media Evaluation Research which was a mixture of easy & difficult. Pictures required a bit of re-gigging and I have been trying to get a blog button link beside the number of Likes (currently 1…!). Not figured that yet and this is an issue when you try search… [Read More]
PR Standards – Social Media Measurement & Monitoring Conference London 2013
This event has been going for a few years now and I last attended it 2 years ago. This year many of the same faces were there, taking sessions and filling the audience. I wanted to see how things had moved on in the past years. I know there has been a lot of behind… [Read More]