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Jun 24 2014

Media Evaluation Techniques (Part 2)

In Part 1 of this discussion on media evaluation techniques there was a look at the processes involved in collecting the cuttings, creating a media list and using packages like MS Excel and MS Access to collate and sample the media coverage.  Although this 2-parter is an exploration of media evaluation techniques, deciding on a… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: Flexible media analysis, media analysis, media evaluation, Media Evaluation Strategy, Media Evaluation Techniques, MS Access, MS Excel, Philip Sheldrake, Pivot Tables, proactivity

Jun 23 2014

Media Evaluation Techniques (Part 1)

Although everyone has a different way of doing an evaluation of a project or periods media exposure, there are certain common processes worth highlighting. From a strategic perspective the starting point has to be the objectives. on the other hand, if you are more interested in evaluation techniques, getting the media clips seem like the… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: AVE, Gorkana, Kantar, media analysis, media evaluation, Media Evaluation Techniques, MS Access, MS Excel, PR Objectives, PR strategy, PR techniques

Jun 11 2014

‘Just try to become less crap at it’

This was a declaration by Rory Sutherland, leader of Ogilvy Change on their website when talking about marketing. Somewhat self-deprecating, but a useful starting point from a great intellect and very relevant to media measurement. He makes the point that he is opposed to the concept of surveys and focus groups. The areas of the brain… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: focus groups, market research, measurement, media measurement, Ogilvy Change

Jan 24 2014

Thoughts on another media year

There are a number of fast forming trends shaping and reshaping the media. In a few short generation the influence of the printed has diminished dramatically with much of the audience seeking their content online, sometimes behind paywalls. Any well-informed clues on  where these trends are going is gold dust and the CIPR in this video-cast… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: future, guardian, media

Sep 09 2013

What is the value of an online newspaper comment?

Much has been said about the value of a Facebook Like and so it seems only logical to think about the value of other online  third-party endorsements and claims. What about comments on online newspapers? Just about every site that could be described as an online newspaper has a mechanism for allowing readers to comment,… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: evaluating comments, Online newspaper comments, third part site comments, value of a comment

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Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

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