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Dec 11 2018

To look ahead you have to look behind…

Quick read: recently as part of my involvement in the Chartered Institute of public Relations Council we have been working on a horizon scanning scenario planning exercise. It take a selection of long and short term issue attaching variables and imagining best and worst case outcome and mile-markers along the way. My involvement (and others,… [Read More]

Written by Michael Blowers · Categorized: Uncategorized

Sep 27 2016

5 Steps to (more) Successful Media Evaluation

Set SMART Objectives. Set your objectives at the start of a campaign because too much media evaluation and measurement is done at the end. So much more can be learned by beginning the evaluation process when the campaign objectives are set. Make your objectives SMART. Here’s a blog post on what SMART objectives are and… [Read More]

Written by Michael Blowers · Categorized: AMEC, Integrated Evaluation Framework, Media Analysis, Media Evaluation, PESO model, PR Evaluation, PR Measurement, SMART Objectives, Uncategorized · Tagged: AMEC, Brandwatch, Integrated Evaluation Framework, media evaluation, PR measurement, PR Objectives, social media measurement

Sep 27 2016

New Site Map

The new site map is located at http://www.mediaevaluationresearch.com/sitemap.xml

Written by Michael Blowers · Categorized: Uncategorized

Mar 03 2015

Google Analytics Individual Qualification –

Google is a strange organisation. It provides all these free tools but has one product (Adwords) which seems to make all their money. Many of us have been playing with their gadgets and properties over the years. Things like like Trends, Maps and YouTube. I have experimented with early versions of Adwords, Motion Charts, and… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: competitor intelligence, Google Analytics Individual Qualification, Google Analytics Individual Qualification exam. PR measurement, PR insight, PR outcomes

Jan 21 2015

Updating a web presence

Being a partner at Media Evaluation Research I get to put together the website. Over the past couple of years this has evolved from a fairly basic Dreamweaver ‘1.1’, adapted by my wife, who did an OU course in HTML. A subsequent version was prepped by a graphic design friend, who was getting into web… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: CIPR, Google, Phone, Tablet, Website, Weebly, Wix

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Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

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