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Apr 30 2021

Google Chrome extensions to help media evaluators

Below is a recording of a presentation made to AMEC’s individual consultant’s group on the topic of Google Chrome extensions and which ones work best for media evaluation. This features Grammarly, Multi-highlight and Color-Zilla. While browsing these extensions I noticed a couple that purported to evaluate the sentiment of a clip. This facility would provide… [Read More]

Written by Michael Blowers · Categorized: AMEC, Future PR/Comms, Google Cloud Natural Language, Media Analysis, Media Evaluation, Media Research, PR Evaluation, PR Measurement, Sentiment measurement

Oct 20 2016

Unpicking language – the binary way to measure media sentiment

Language is tricky. Because the same words can mean different things to different people. And because it includes things like irony and sarcasm. In many respects language is a bit like going out for a drive. You see lots of road signs. Some are informative, like road names, house numbers, that kind of thing. These… [Read More]

Written by Michael Blowers · Categorized: Media Analysis, Media Evaluation, Media Research, PR Evaluation, PR Measurement, Sentiment measurement · Tagged: Auto sentiment analysis, computer sentiment, Measure PR, media sentiment

Feb 16 2016

Don’t be afraid of PR’s brave new world

Since I have become involved with the CIPRs Marcomms group I have managed to dodge getting too closely involved in organising an event. The group has its AGM at the start of the year and decided to host it at the CIPR in London. At last years event they also had a couple of speakers to… [Read More]

Written by Michael Blowers · Categorized: AMEC, Events, Future PR/Comms, Google Analytics, Media Analysis, PESO model, PR Evaluation, PR Measurement, PR Tools, Public Relations, Sentiment measurement, Social media listening · Tagged: CIPR, Neville Hobson, Paul Sutton, pr automation, PR evaluation, PR measurement, Stella Bayles

Sep 28 2015

How do you feel about media sentiment?

How do you feel about those programs which tell you the sentiment of some text? A computer algorithm which examines some text, returning a score on its favourability. On balance I have a negative opinion on them. I explained in this infographic why. This is not a stagnant space and many minds are working to… [Read More]

Written by Michael Blowers · Categorized: PR Evaluation, Sentiment measurement · Tagged: Auto sentiment analysis, computer sentiment, favourability groups, media evaluation, media research, media sentiment, pr automation, PR evaluation, PR measurement, Sentiiment140, sentiment research, SentimentViz, SentiStrength

Aug 27 2015

Sampling – a way around auto sentiment analysis shortcomings

This article by Bill William Comcowich made some interesting points about automatic sentiment analysis. Although auto sentiment analysis systems have been getting better, they need to be trained (if that is an option). They also need monitoring. Bill suggests a combined approach. When you need quick results auto sentiment analysis is helpful. But be pragmatic… [Read More]

Written by Michael Blowers · Categorized: Sentiment measurement · Tagged: Auto sentiment analysis, Brandwatch, human sampling, increasing accuracy

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Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

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