The latest version of the PR stack book is published today. The book concentrates on tools to enable PR and communications people to work better. Listening, planning and the cur-ration of content are vital skills for PR. Combined with relationship building, engagement manage, the skills are many as are the tools to help. Not forgetting measurement. There are lots of… [Read More]
#PRStack – a crowd sourced reference book for PRs
How-to’s are growing in popularity. According to the Hobson and Holtz Report FIR (#808) from earlier this week research by Google found that searches for how-to videos on YouTube are up 70%, year on year. A few months ago I asked Stephen Waddington if I could do a guest post on his blog. Always ahead of the curve,… [Read More]
Making a database usable online with Caspio
Anyone using MS Excel Access on a regular basis will have wondered how easy it might be to move the data online. This might be with a view to enabling a client to view a database, or to allow working from another computer. I have not tested the latest online offering of MS Office/Access so… [Read More]
Metric Silos – a desolate place to be
I have been reflecting on the Google Analytics Individual Qualification I did a few weeks ago. In particular, what benefit this might be to a PR person. We are surrounded by analytics tools and one of the many challenges is finding the right one for the job. If there is one thing I hate in… [Read More]