Language is tricky. Because the same words can mean different things to different people. And because it includes things like irony and sarcasm. In many respects language is a bit like going out for a drive. You see lots of road signs. Some are informative, like road names, house numbers, that kind of thing. These… [Read More]
7 habits of highly effective media analysts
This guest post from AMEC colleague @stephbridgeman outlines the points she made at a Measurement Month event hosted by Smoking Gun PR in Manchester in September 2016. —————- I was delighted to agree to talk at Smoking Gun’s event on 8th September 2016 at Smoking Gun PR, especially as the agency’s MD Rick Guttridge was… [Read More]
5 Steps to (more) Successful Media Evaluation
Set SMART Objectives. Set your objectives at the start of a campaign because too much media evaluation and measurement is done at the end. So much more can be learned by beginning the evaluation process when the campaign objectives are set. Make your objectives SMART. Here’s a blog post on what SMART objectives are and… [Read More]
Your campaign versus the world
The world is an unpredictable place and no amount of planning will get your story to the top if news of other events take precedent. One of the points covered in AMEC’s (International Association for Measurement and Evaluation of Communication) revamped Barcelona Principles 2.0 was this concept of the analysis of the wider media environment… [Read More]
AMEC’s Interactive Evaluation Framework
Will the 16th June 2016 go down as a great day for PR and evaluation? Will it be recorded as the day PR grew-up? The day that it shock off the vestiges of subjectivity and laid bare its soul for all to examine its worth? Will it be the start of a time when PR… [Read More]