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Apr 30 2021

Google Chrome extensions to help media evaluators

Below is a recording of a presentation made to AMEC’s individual consultant’s group on the topic of Google Chrome extensions and which ones work best for media evaluation. This features Grammarly, Multi-highlight and Color-Zilla. While browsing these extensions I noticed a couple that purported to evaluate the sentiment of a clip. This facility would provide… [Read More]

Written by Michael Blowers · Categorized: AMEC, Future PR/Comms, Google Cloud Natural Language, Media Analysis, Media Evaluation, Media Research, PR Evaluation, PR Measurement, Sentiment measurement

Oct 20 2016

Unpicking language – the binary way to measure media sentiment

Language is tricky. Because the same words can mean different things to different people. And because it includes things like irony and sarcasm. In many respects language is a bit like going out for a drive. You see lots of road signs. Some are informative, like road names, house numbers, that kind of thing. These… [Read More]

Written by Michael Blowers · Categorized: Media Analysis, Media Evaluation, Media Research, PR Evaluation, PR Measurement, Sentiment measurement · Tagged: Auto sentiment analysis, computer sentiment, Measure PR, media sentiment

Aug 04 2016

Your campaign versus the world

The world is an unpredictable place and no amount of planning will get your story to the top if news of other events take precedent. One of the points covered in AMEC’s (International Association for Measurement and Evaluation of Communication) revamped Barcelona Principles 2.0 was this concept of the analysis of the wider media environment… [Read More]

Written by Michael Blowers · Categorized: Future PR/Comms, Media Analysis, Media Evaluation, Media Research, PR Evaluation, PR Measurement, PR Tools, Public Relations · Tagged: PR evaluation, PR measurement, PR tools

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Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

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