Language is tricky. Because the same words can mean different things to different people. And because it includes things like irony and sarcasm. In many respects language is a bit like going out for a drive. You see lots of road signs. Some are informative, like road names, house numbers, that kind of thing. These… [Read More]
Your campaign versus the world
The world is an unpredictable place and no amount of planning will get your story to the top if news of other events take precedent. One of the points covered in AMEC’s (International Association for Measurement and Evaluation of Communication) revamped Barcelona Principles 2.0 was this concept of the analysis of the wider media environment… [Read More]