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Oct 11 2017

Media Measurement Made Simple – Take 2

Eugene Bacot, CIPR Marcomms Members and long-time committee member, offers his take on this event: No more AVEs. Not since the creation of AMEC’s Barcelona Principles. Absolutely not… Yet they persist, often at the insistence of clients, and the CIPR is making a determined effort to clamp down on this misleading measure of PR effectiveness…. [Read More]

Written by Michael Blowers · Categorized: AMEC, CIPR, Events, Future PR/Comms, Integrated Evaluation Framework, Media Analysis, Media Evaluation, PR Evaluation, PR Measurement

Sep 28 2017

Media Measurement Made Simple (not)

Earlier this week the CIPR Marcomms Group hosted an evening discussion on measurement as part of AMEC’s Measurement Month. The event at the CIPR in London hosted 4 speakers, being: Richard Bagnall, AMEC Chairman and Chief Executive Officer, PRIME Research (UK) Giles Peddy, Group Managing Director, Lewis, Jerry Ward, Managing Director, Press Data Stuart Bruce… [Read More]

Written by Michael Blowers · Categorized: AMEC, CIPR, Events, Future PR/Comms, Integrated Evaluation Framework, Media Analysis, Media Evaluation, PESO model, PR Evaluation, PR Measurement · Tagged: AMEC, CIPR, Integrated Evaluation Framework

Oct 20 2016

Unpicking language – the binary way to measure media sentiment

Language is tricky. Because the same words can mean different things to different people. And because it includes things like irony and sarcasm. In many respects language is a bit like going out for a drive. You see lots of road signs. Some are informative, like road names, house numbers, that kind of thing. These… [Read More]

Written by Michael Blowers · Categorized: Media Analysis, Media Evaluation, Media Research, PR Evaluation, PR Measurement, Sentiment measurement · Tagged: Auto sentiment analysis, computer sentiment, Measure PR, media sentiment

Oct 18 2016

7 habits of highly effective media analysts

This guest post from AMEC colleague @stephbridgeman outlines the points she made at a Measurement Month event hosted by Smoking Gun PR in Manchester in September 2016. —————- I was delighted to agree to talk at Smoking Gun’s event on 8th September 2016 at Smoking Gun PR, especially as the agency’s MD Rick Guttridge was… [Read More]

Written by Michael Blowers · Categorized: AMEC, Events, Integrated Evaluation Framework, Media Analysis, Media Evaluation, PR Evaluation, PR Measurement · Tagged: AMEC, Events, Integrated Evaluation Framework, media analysis, media evaluation, PR evaluation, PR measurement

Sep 27 2016

5 Steps to (more) Successful Media Evaluation

Set SMART Objectives. Set your objectives at the start of a campaign because too much media evaluation and measurement is done at the end. So much more can be learned by beginning the evaluation process when the campaign objectives are set. Make your objectives SMART. Here’s a blog post on what SMART objectives are and… [Read More]

Written by Michael Blowers · Categorized: AMEC, Integrated Evaluation Framework, Media Analysis, Media Evaluation, PESO model, PR Evaluation, PR Measurement, SMART Objectives, Uncategorized · Tagged: AMEC, Brandwatch, Integrated Evaluation Framework, media evaluation, PR measurement, PR Objectives, social media measurement

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Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

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