The PESO model has been gathering interest in the PR world since Ginni Dietrich‘s (at Spin Sucks) seminal work in 2014. It covers the main channel forms open to PR. Its important because it segments them for the digital age. Let me explain…. Its mainly because it builds in a consideration for paid exposure within the PR… [Read More]
Unpicking language – the binary way to measure media sentiment
Language is tricky. Because the same words can mean different things to different people. And because it includes things like irony and sarcasm. In many respects language is a bit like going out for a drive. You see lots of road signs. Some are informative, like road names, house numbers, that kind of thing. These… [Read More]
7 habits of highly effective media analysts
This guest post from AMEC colleague @stephbridgeman outlines the points she made at a Measurement Month event hosted by Smoking Gun PR in Manchester in September 2016. —————- I was delighted to agree to talk at Smoking Gun’s event on 8th September 2016 at Smoking Gun PR, especially as the agency’s MD Rick Guttridge was… [Read More]
5 Steps to (more) Successful Media Evaluation
Set SMART Objectives. Set your objectives at the start of a campaign because too much media evaluation and measurement is done at the end. So much more can be learned by beginning the evaluation process when the campaign objectives are set. Make your objectives SMART. Here’s a blog post on what SMART objectives are and… [Read More]
New Site Map
The new site map is located at http://www.mediaevaluationresearch.com/sitemap.xml