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Aug 16 2017

An idea….the PESTO Model

This is my first blog in a while (sorry blogging gods). I regret this but have my reasons. Over the years I have been writing blogs and they have proved a positive influence and added order to the chaos. I have been meaning to write a blog post (for ages) on PESO (Paid, Earned, Social… [Read More]

Written by Michael Blowers · Categorized: Future PR/Comms, PESO model, PR Evaluation, PR Measurement, Public Relations

Dec 20 2016

Why Google is making the PESO model more relevant to PR

  The PESO model has been gathering interest in the PR world since Ginni Dietrich‘s (at Spin Sucks) seminal work in 2014. It covers the main channel forms open to PR. Its important because it segments them for the digital age. Let me explain…. Its mainly because it builds in a consideration for paid exposure within the PR… [Read More]

Written by Michael Blowers · Categorized: AMEC, Integrated Evaluation Framework, PESO model, PR Evaluation, PR Measurement · Tagged: Cross media metrics, Integrated Evaluation Framework, PESO

Oct 20 2016

Unpicking language – the binary way to measure media sentiment

Language is tricky. Because the same words can mean different things to different people. And because it includes things like irony and sarcasm. In many respects language is a bit like going out for a drive. You see lots of road signs. Some are informative, like road names, house numbers, that kind of thing. These… [Read More]

Written by Michael Blowers · Categorized: Media Analysis, Media Evaluation, Media Research, PR Evaluation, PR Measurement, Sentiment measurement · Tagged: Auto sentiment analysis, computer sentiment, Measure PR, media sentiment

Oct 18 2016

7 habits of highly effective media analysts

This guest post from AMEC colleague @stephbridgeman outlines the points she made at a Measurement Month event hosted by Smoking Gun PR in Manchester in September 2016. —————- I was delighted to agree to talk at Smoking Gun’s event on 8th September 2016 at Smoking Gun PR, especially as the agency’s MD Rick Guttridge was… [Read More]

Written by Michael Blowers · Categorized: AMEC, Events, Integrated Evaluation Framework, Media Analysis, Media Evaluation, PR Evaluation, PR Measurement · Tagged: AMEC, Events, Integrated Evaluation Framework, media analysis, media evaluation, PR evaluation, PR measurement

Sep 27 2016

5 Steps to (more) Successful Media Evaluation

Set SMART Objectives. Set your objectives at the start of a campaign because too much media evaluation and measurement is done at the end. So much more can be learned by beginning the evaluation process when the campaign objectives are set. Make your objectives SMART. Here’s a blog post on what SMART objectives are and… [Read More]

Written by Michael Blowers · Categorized: AMEC, Integrated Evaluation Framework, Media Analysis, Media Evaluation, PESO model, PR Evaluation, PR Measurement, SMART Objectives, Uncategorized · Tagged: AMEC, Brandwatch, Integrated Evaluation Framework, media evaluation, PR measurement, PR Objectives, social media measurement

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Recent Posts

  • To look ahead you have to look behind… December 11, 2018
  • CIPR National Conference November 13, 2017
  • Media Measurement Made Simple – Take 2 October 11, 2017
  • Media Measurement Made Simple (not) September 28, 2017
  • CIPR Chartership – Month to go (cripes, what have I done….) August 16, 2017
  • An idea….the PESTO Model August 16, 2017
  • Why Google is making the PESO model more relevant to PR December 20, 2016
  • Unpicking language – the binary way to measure media sentiment October 20, 2016
  • 7 habits of highly effective media analysts October 18, 2016
  • 5 Steps to (more) Successful Media Evaluation September 27, 2016
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