Turn media insight into action

  • Home
  • Expertise
  • About
  • Pricing
  • Blog
  • Contact

Aug 16 2017

CIPR Chartership – Month to go (cripes, what have I done….)

Yesterday I enrolled in the CIPR’s Chartered assessment day. As well as being a direct financial commitment it appears to also involve a fair degree of preparation and planning.  So why have I done it? PR is a no-qualification entry profession. Personally, I think if you want to make a success of it you need… [Read More]

Written by Michael Blowers · Categorized: CIPR, PR Evaluation, Public Relations

Aug 16 2017

An idea….the PESTO Model

This is my first blog in a while (sorry blogging gods). I regret this but have my reasons. Over the years I have been writing blogs and they have proved a positive influence and added order to the chaos. I have been meaning to write a blog post (for ages) on PESO (Paid, Earned, Social… [Read More]

Written by Michael Blowers · Categorized: Future PR/Comms, PESO model, PR Evaluation, PR Measurement, Public Relations

Dec 20 2016

Why Google is making the PESO model more relevant to PR

  The PESO model has been gathering interest in the PR world since Ginni Dietrich‘s (at Spin Sucks) seminal work in 2014. It covers the main channel forms open to PR. Its important because it segments them for the digital age. Let me explain…. Its mainly because it builds in a consideration for paid exposure within the PR… [Read More]

Written by Michael Blowers · Categorized: AMEC, Integrated Evaluation Framework, PESO model, PR Evaluation, PR Measurement · Tagged: Cross media metrics, Integrated Evaluation Framework, PESO

Oct 20 2016

Unpicking language – the binary way to measure media sentiment

Language is tricky. Because the same words can mean different things to different people. And because it includes things like irony and sarcasm. In many respects language is a bit like going out for a drive. You see lots of road signs. Some are informative, like road names, house numbers, that kind of thing. These… [Read More]

Written by Michael Blowers · Categorized: Media Analysis, Media Evaluation, Media Research, PR Evaluation, PR Measurement, Sentiment measurement · Tagged: Auto sentiment analysis, computer sentiment, Measure PR, media sentiment

Oct 18 2016

7 habits of highly effective media analysts

This guest post from AMEC colleague @stephbridgeman outlines the points she made at a Measurement Month event hosted by Smoking Gun PR in Manchester in September 2016. —————- I was delighted to agree to talk at Smoking Gun’s event on 8th September 2016 at Smoking Gun PR, especially as the agency’s MD Rick Guttridge was… [Read More]

Written by Michael Blowers · Categorized: AMEC, Events, Integrated Evaluation Framework, Media Analysis, Media Evaluation, PR Evaluation, PR Measurement · Tagged: AMEC, Events, Integrated Evaluation Framework, media analysis, media evaluation, PR evaluation, PR measurement

« Previous Page
Next Page »

Post Topics

  • #PRstack (3)
  • AMEC (10)
  • CIPR (4)
  • Events (8)
  • Future PR/Comms (14)
  • Google Analytics (6)
  • Google Cloud Natural Language (1)
  • Influencer metrics (3)
  • Integrated Evaluation Framework (7)
  • Lead generation (1)
  • Media Analysis (17)
  • Media Evaluation (9)
  • Media Research (3)
  • PESO model (7)
  • PR Awards (3)
  • PR Evaluation (23)
  • PR Measurement (14)
  • PR Tools (9)
  • Public Relations (7)
  • Sentiment measurement (5)
  • SMART Objectives (3)
  • Social media listening (4)
  • Uncategorized (158)

Recent Posts

  • Google Chrome extensions to help media evaluators April 30, 2021
  • To look ahead you have to look behind… December 11, 2018
  • CIPR National Conference November 13, 2017
  • Media Measurement Made Simple – Take 2 October 11, 2017
  • Media Measurement Made Simple (not) September 28, 2017
  • CIPR Chartership – Month to go (cripes, what have I done….) August 16, 2017
  • An idea….the PESTO Model August 16, 2017
  • Why Google is making the PESO model more relevant to PR December 20, 2016
  • Unpicking language – the binary way to measure media sentiment October 20, 2016
  • 7 habits of highly effective media analysts October 18, 2016
  • Home
  • Blog
  • Expertise
  • About
  • Pricing
  • Awards
  • In-house
  • PR Agencies
  • Contact
  • Cookies, etc

Copyright © 2023 · Altitude Pro Theme on Genesis Framework · WordPress · Log in

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy
Necessary
Always Enabled