Business sector awards are crucial to building reputation and profile. Though opinions vary, winners can expect enhanced recognition among their peers. They may also see improved employee morale and more new business inquiries.
One of the key criteria for assessment of PR awards entries is measurement. It is well known that the guidance for judges is to either disqualify or mark-down any entry including a reference to an AVE.
Most entries will state their objectives, progressing the argument using a selection of metrics. Exceptional entries link the outcomes back to the objectives. In doing so, which they express real and irrefutable causation.
This process is not simple or repeatable. Campaigns operate within unique circumstances, having unique objectives, best measured with unique metrics.
Our proposal is to review the measurement element of a PR awards entries. For a cost of £150 (plus VAT) a check would be undertaken of the entire entry. It would offer a view on improvements focussing on the measurement element. Do bare in mind if you do get our help there is no guarantee you will win.
Thank you for your interest in Media Evaluation Research. My name is Michael Blowers and I am the managing Partner.
I have been judging awards entries for the CIPR since 2007. In my experience an entry underscoring on measurement will seldom go on to win an award.
If you'd like to discuss an award entry you are putting together please get in touch on 07968 971416 or email: firstname.lastname@example.org.