Our mission is to help you measure your PR effectiveness with greater accuracy
Your situation is unique, your objectives are unique and hence the metrics needed to measure them will be unique. Media Evaluation Research does not specialise in homogenised media measurement.
People: Michael Blowers FAMEC, Partner
Michael is a Fellow of AMEC (International Association for Measurement and Evaluation of Communication). Prior to starting Media Evaluation Research he spent fourteen years at Kantar Media Intelligence/ TNS Media Intelligence where he started their PR analysis service.
'There are many benefits to being a small agency. We can focus on the new methods and tools that are arriving all the time'.
He recently passed the exam for the Google Analytics Qualification. He has Diplomas from the Chartered Institute Marketing and the Chartered Institute of Public Relations where he is also one of their Accredited Practitioners.
For a number of years he has been a judge for the CIPR's Excellence & PRide awards and the AMEC Awards. He currently sits on Council for the Chartered Institute of Public Relations and is the Honorary Treasurer for the CIPR's Marketing Communications group.
Otherwise, he is involved in the local dinghy sailing club and tries to help raising two young girls.