“Independent measurement of the impact and message cut-through of our campaigns is core to our proposition. Media Evaluation Research are a key partner for us, helping take the guesswork out of assessing what is and isn’t working. We’re always impressed with their cost effective and fast turnaround on reports.”
Gareth Thomas, founder, Capella PR
From collecting the media exposure to presenting the results, the media evaluation consultants role is vital.
These include the ability to provide advice on objectives and goal setting, onto intermediate updates. Many PR agencies only bring in measurement help after this point.
A leading UK fashion retailer bought in Media Evaluation Research to compare the season's exposure to their key competitors.
The analysis considered where the coverage featured, shopping pages, fashion shoots or news clip. Other elements of comparison included type of garment featured and online and offline bias.
A detailed analysis of the key brands social media coverage was undertaken in which we verified sentiment. The media branding was also explored. This established the competitors propensity for verbal, visual and text branding.