This is my first blog in a while (sorry blogging gods). I regret this but have my reasons. Over the years I have been writing blogs and they have proved a positive influence and added order to the chaos.
I have been meaning to write a blog post (for ages) on PESO (Paid, Earned, Social and Owned) and how it should be extended to cover PR effort which has terminated or redirected a story. I was going to rename it the PESTO model…..
May not catch on but I am glad to got it out there.
Funny – that took 2 sentences to explain. I must have re-written this blog post in my head upteen times and has been a real block on other ideas.
These post can quickly get confusing so I do try and keep it light and relatable. On reflection this was an easy post to write.
In the next post I will address the CIPR’s Chartership and why I enrolled. That blog post is going to be difficult to write.