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Aug 16 2017

An idea….the PESTO Model

pesto2

This is my first blog in a while (sorry blogging gods). I regret this but have my reasons. Over the years I have been writing blogs and they have proved a positive influence and added order to the chaos.

I have been meaning to write a blog post (for ages) on PESO (Paid, Earned, Social and Owned) and how it should be extended to cover PR effort which has terminated or redirected a story. I was going to rename it the PESTO model…..

May not catch on but I am glad to got it out there.

Funny – that took 2 sentences to explain. I must have re-written this blog post in my head upteen times and has been a real block on other ideas.

These post can quickly get confusing so I do try and keep it light and relatable. On reflection this was an easy post to write.

In the next post I will address the CIPR’s Chartership and why I enrolled. That blog post is going to be difficult to write.

Written by Michael Blowers · Categorized: Future PR/Comms, PESO model, PR Evaluation, PR Measurement, Public Relations

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Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

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