Turn media insight into action

  • Home
  • Expertise
  • About
  • Pricing
  • Blog
  • Contact

Jun 04 2008

Another slant on the ‘Outs’

At the latest meeting of Measurement Camp Jason Ryan (I think) from ICrossing mentioned a model of consumer behaviour which I feel is somehow connected with the Outputs, Outtakes and Outcomes model initially proposed by Walter Lindenmann back in 1990’s. It seems to take a consumers perspective and uses the terms Awareness, Actions and Advocacy. I can see a strong link between media output and awareness and the idea of actions seems to correlate with user outtakes. Outcomes is always an intriguing area and, as I have discussed before, closely connected with the concept of advocacy.

My feeling is that outcomes can be divided into active and inactive outcomes, which could be supported by this this diagram from Ruby Quince of Bite Communications following-up on our break-out groups submission at the meeting. There is quite a lot of detail here and in effect it considers that initially an organisations needs to initiate a lot of social media interactions to generate participation, but as this increases the organisation can decrease its involvement as it gets nearer to the real brand advocates who demand higher levels of paticipation. Brad Little from Nielsen Buzzmetrics made the point that it becomes more difficult to accurately measure as you move from left to right on the diagram.

I hope this seems logical and I welcome any thoughts.

Written by Michael Blowers · Categorized: Uncategorized · Tagged: Measurement camp 2008, Outcomes, Output, Outtakes

Comments

  1. semiferalerol says

    September 7, 2008 at 6:45 pm

    i linked to you here http://measurementcamp.wikidot.com/framework-for-measurement

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Thanks, please prove you are not a robot * Time limit is exhausted. Please reload the CAPTCHA.

Updates by Email

Please complete this form to sign-up to receive my blog posts by email. You can unsubscribe at any time and your email address will not be used for any other purpose.

About

Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

  • Email
  • Facebook
  • Google+
  • LinkedIn
  • Twitter
  • YouTube

Recent Tweets

Tweets by @michaelblowers

Tweets by @MediaEvaluatio1

Categories

  • #PRstack
  • AMEC
  • CIPR
  • Events
  • Future PR/Comms
  • Google Analytics
  • Google Cloud Natural Language
  • Influencer metrics
  • Integrated Evaluation Framework
  • Lead generation
  • Media Analysis
  • Media Evaluation
  • Media Research
  • PESO model
  • PR Awards
  • PR Evaluation
  • PR Measurement
  • PR Tools
  • Public Relations
  • Sentiment measurement
  • SMART Objectives
  • Social media listening
  • Uncategorized

Archives

  • Home
  • Blog
  • Expertise
  • About
  • Pricing
  • Awards
  • In-house
  • PR Agencies
  • Contact
  • Cookies, etc

Copyright © 2023 · Altitude Pro Theme on Genesis Framework · WordPress · Log in

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy
Necessary
Always Enabled