Turn media insight into action

  • Home
  • Expertise
  • About
  • Pricing
  • Blog
  • Contact

Mar 05 2008

Doing the Zurich Test


Is the semantic web now becoming a reality. Sir Tim Berners-Lee has said all the tools are in place, it just needs people to collate the data and make the applications. As mentioned yesterday we have been trialling one of the recent tools developed by Reauters called Calais.

The techno language bit is a bit baffling to a non-techie like me but I have understood enough to run a few queries on what I call challenging texts. Would it be able to distiguish between company names, places and people? The image above is an extract from the output and I must admit I am pretty impressed. Although it failed a few times yesterday, on this extract from the FT it was able to distingussh between Zurich the financial services company and the Swiss town – pretty good!

Written by Michael Blowers · Categorized: Uncategorized · Tagged: Calais, Reuters, Semantic web, Sir Tim Berners-Lee

Comments

  1. ttague says

    March 11, 2008 at 12:10 pm

    Michael:

    Thought you might be interested – we’ve released a web-based submission tool that allows you to explore not just the entities extracted – but the events and facts as well. It’s hosted at http://sws.clearforest.com/calaisviewer. This tool will give you a much better view of the full Calais capabilities.

    Regards,

    Reply
  2. Michael Blowers says

    March 12, 2008 at 2:34 pm

    Thanks Tom, appreciate the comment. I had a look at the web-based tool and it really helps clarify what’s going on. I just grabbed a bit of FT text on Zurich Financial Services results and the system was not entirely successful in distinguishing between the city and the firm. Getting this right is possibly unreasonable and would involve complete understanding of the text. But, I am a believer so I will persevere! Best, Michael

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Thanks, please prove you are not a robot * Time limit is exhausted. Please reload the CAPTCHA.

Updates by Email

Please complete this form to sign-up to receive my blog posts by email. You can unsubscribe at any time and your email address will not be used for any other purpose.

About

Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

  • Email
  • Facebook
  • Google+
  • LinkedIn
  • Twitter
  • YouTube

Recent Tweets

Tweets by @michaelblowers

Tweets by @MediaEvaluatio1

Categories

  • #PRstack
  • AMEC
  • CIPR
  • Events
  • Future PR/Comms
  • Google Analytics
  • Influencer metrics
  • Integrated Evaluation Framework
  • Lead generation
  • Media Analysis
  • Media Evaluation
  • Media Research
  • PESO model
  • PR Awards
  • PR Evaluation
  • PR Measurement
  • PR Tools
  • Public Relations
  • Sentiment measurement
  • SMART Objectives
  • Social media listening
  • Uncategorized

Archives

  • Home
  • Blog
  • Expertise
  • About
  • Pricing
  • Awards
  • In-house
  • PR Agencies
  • Contact
  • Cookies, etc

Copyright © 2021 · Altitude Pro Theme on Genesis Framework · WordPress · Log in

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy
Necessary
Always Enabled