Turn media insight into action

  • Home
  • Expertise
  • About
  • Pricing
  • Blog
  • Contact

Apr 23 2007

Online content – big problems arise

Interesting article on eMarketing on the trouble with online video content search. In previous posts we have talked about the problems of searching YouTube (can Google make it properly searchable??). By far the highest growth potential for online content is seen to be short video according to an Accenture survey with the majority being user generated.

Meanwhile a Synovate survey found that the third most frustrating thing to consumers of this shift was the difficulty in finding what they were looking for (19%). Other concerns where it being too commercial, inconsistent and chaotic.

Written by Michael Blowers · Categorized: Uncategorized

Comments

  1. lifestyle says

    May 7, 2007 at 5:00 pm

    I think you got a great blog!! Thank you for that. I’m definitely going to add u to my favorite 🙂
    I hope you can visit my blog at Thaer Money.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Thanks, please prove you are not a robot * Time limit is exhausted. Please reload the CAPTCHA.

Updates by Email

Please complete this form to sign-up to receive my blog posts by email. You can unsubscribe at any time and your email address will not be used for any other purpose.

About

Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

  • Email
  • Facebook
  • Google+
  • LinkedIn
  • Twitter
  • YouTube

Recent Tweets

Tweets by @michaelblowers

Tweets by @MediaEvaluatio1

Categories

  • #PRstack
  • AMEC
  • CIPR
  • Events
  • Future PR/Comms
  • Google Analytics
  • Google Cloud Natural Language
  • Influencer metrics
  • Integrated Evaluation Framework
  • Lead generation
  • Media Analysis
  • Media Evaluation
  • Media Research
  • PESO model
  • PR Awards
  • PR Evaluation
  • PR Measurement
  • PR Tools
  • Public Relations
  • Sentiment measurement
  • SMART Objectives
  • Social media listening
  • Uncategorized

Archives

  • Home
  • Blog
  • Expertise
  • About
  • Pricing
  • Awards
  • In-house
  • PR Agencies
  • Contact
  • Cookies, etc

Copyright © 2023 · Altitude Pro Theme on Genesis Framework · WordPress · Log in

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy
Necessary
Always Enabled