Turn media insight into action

  • Home
  • Expertise
  • About
  • Pricing
  • Blog
  • Contact

Nov 22 2006

All publicity is good publicity


My father used to work for Townsend Thoresen, the UK based cross-channel car ferry firm, who suffered the tragic loss of a ship and many passengers lives in 1987. Up until then I think I honestly believed in adage above, but now I take a very different view and evidence can now prove this beyond all reasonable doubt.

A study from the US bases Institute of PR has show that not only do sales increase when positive coverage enters the media, but also that sales can drop when a bad news story gets out. The example quoted is from the US where a group of chest physicians said that all cough mixtures were useless. This graph illustrates sales of cough mixture in red, and the number of stories relevant to the physicians announcement in blue.

There are a couple of other interesting aspects to this research which I will leave for another day.

Written by Michael Blowers · Categorized: Uncategorized

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Thanks, please prove you are not a robot * Time limit is exhausted. Please reload the CAPTCHA.

Updates by Email

Please complete this form to sign-up to receive my blog posts by email. You can unsubscribe at any time and your email address will not be used for any other purpose.

About

Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

  • Email
  • Facebook
  • Google+
  • LinkedIn
  • Twitter
  • YouTube

Recent Tweets

Tweets by @michaelblowers

Tweets by @MediaEvaluatio1

Categories

  • #PRstack
  • AMEC
  • CIPR
  • Events
  • Future PR/Comms
  • Google Analytics
  • Google Cloud Natural Language
  • Influencer metrics
  • Integrated Evaluation Framework
  • Lead generation
  • Media Analysis
  • Media Evaluation
  • Media Research
  • PESO model
  • PR Awards
  • PR Evaluation
  • PR Measurement
  • PR Tools
  • Public Relations
  • Sentiment measurement
  • SMART Objectives
  • Social media listening
  • Uncategorized

Archives

  • Home
  • Blog
  • Expertise
  • About
  • Pricing
  • Awards
  • In-house
  • PR Agencies
  • Contact
  • Cookies, etc

Copyright © 2023 · Altitude Pro Theme on Genesis Framework · WordPress · Log in

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy
Necessary
Always Enabled