Turn media insight into action

  • Home
  • Expertise
  • About
  • Pricing
  • Blog
  • Contact

Oct 09 2006

Evaluating the press to make you millions

Every weekday morning I try and not dose through the business news on Radio 5 Live Wake Up to Money, and this morning I caught a snippet on a US firm of stock brokers choosing their share investments based on the favourability of their press headlines. It sounded like an interesting idea and worth further investigations. I went to Listen Again on the BBC’s site and found it was in the newspaper review section and was from an article in the Times. I looked on the Times website and couldn’t find it and so resorted to going and buying a copy. Not since my press-cuttings days have I been so thorough and even resorted to a scan of Factiva, but its source continues to allude me.

It’s a funny world trying to track back to the sources in the media – not always that easy, even though you presume the technology has to make it fail safe. I have now emailed the show and if I can establish any additional details I will update you.

Written by Michael Blowers · Categorized: Uncategorized

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Thanks, please prove you are not a robot * Time limit is exhausted. Please reload the CAPTCHA.

Updates by Email

Please complete this form to sign-up to receive my blog posts by email. You can unsubscribe at any time and your email address will not be used for any other purpose.

About

Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

  • Email
  • Facebook
  • Google+
  • LinkedIn
  • Twitter
  • YouTube

Recent Tweets

Tweets by @michaelblowers

Tweets by @MediaEvaluatio1

Categories

  • #PRstack
  • AMEC
  • CIPR
  • Events
  • Future PR/Comms
  • Google Analytics
  • Google Cloud Natural Language
  • Influencer metrics
  • Integrated Evaluation Framework
  • Lead generation
  • Media Analysis
  • Media Evaluation
  • Media Research
  • PESO model
  • PR Awards
  • PR Evaluation
  • PR Measurement
  • PR Tools
  • Public Relations
  • Sentiment measurement
  • SMART Objectives
  • Social media listening
  • Uncategorized

Archives

  • Home
  • Blog
  • Expertise
  • About
  • Pricing
  • Awards
  • In-house
  • PR Agencies
  • Contact
  • Cookies, etc

Copyright © 2023 · Altitude Pro Theme on Genesis Framework · WordPress · Log in

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy
Necessary
Always Enabled