Turn media insight into action

  • Home
  • Expertise
  • About
  • Pricing
  • Blog
  • Contact

Oct 19 2006

AVE comment in PR Week

Good to see that our fellow CIPR Partner PR Week has run an item on PR Measurement this week which has told us that 74% of PR people now use evaluation compared to 38% two years ago (research from Metrica). The catch is that the use of AVE’s has increased – by 10% in two years and is not far off being used by half of the respondents.

I really feel this is an issue which needs to be sorted out – is it healthy for the industry to use a metric so widely discredited?

There are times when I just want to say that as this is the most widely recognized and adopted measure which reflects the many quantitative factors associated with media coverage, why don’t we just hi-jack the whole data stream and rename it PR value?

Unfortunately many of the PR and measurement grandees have gone too far in the opposite direction leaving almost half the industry to feel ostracised with their ‘flawed’ practices.

Written by Michael Blowers · Categorized: Uncategorized

Comments

  1. Anonymous says

    January 7, 2011 at 11:26 pm

    I really like your blog and i really appreciate the excellent quality content you are posting here for free for your online readers. thanks peace claudia.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Thanks, please prove you are not a robot * Time limit is exhausted. Please reload the CAPTCHA.

Updates by Email

Please complete this form to sign-up to receive my blog posts by email. You can unsubscribe at any time and your email address will not be used for any other purpose.

About

Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

  • Email
  • Facebook
  • Google+
  • LinkedIn
  • Twitter
  • YouTube

Recent Tweets

Tweets by @michaelblowers

Tweets by @MediaEvaluatio1

Categories

  • #PRstack
  • AMEC
  • CIPR
  • Events
  • Future PR/Comms
  • Google Analytics
  • Google Cloud Natural Language
  • Influencer metrics
  • Integrated Evaluation Framework
  • Lead generation
  • Media Analysis
  • Media Evaluation
  • Media Research
  • PESO model
  • PR Awards
  • PR Evaluation
  • PR Measurement
  • PR Tools
  • Public Relations
  • Sentiment measurement
  • SMART Objectives
  • Social media listening
  • Uncategorized

Archives

  • Home
  • Blog
  • Expertise
  • About
  • Pricing
  • Awards
  • In-house
  • PR Agencies
  • Contact
  • Cookies, etc

Copyright © 2022 · Altitude Pro Theme on Genesis Framework · WordPress · Log in

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy
Necessary
Always Enabled