Turn media insight into action

  • Home
  • Expertise
  • About
  • Pricing
  • Blog
  • Contact

Jun 05 2006

Death of the captive audience

I would like to highlight the comments by Kate Nicholas in last weeks ‘PR Week’ on the dubbing down of the British publics media diet, in her article “Media too often skew complex subjects” (2nd June 2006). I would corral a view that the press and broadcasters are trying to deliver what the public want, as it keeps them in jobs.

The current news ‘push’ is however being increasingly replaced by information ‘pull’ as more adopt web sources. Online the agenda is no longer in the hands of the news bulletin producers and newspaper editors. Online users will only look at what they are interested in and are not ’forced’ to sit through or listen to features of educational or world importance. How many do people access webpages about poverty in Africa as opposed to David Beckham?

Kate has highlighted a growing public ignorance and rightly argues that it is a result of falling media standards. With the shift to online sources I can only see this trend accelerating. In my view the result is it is becoming much harder to get worthwhile coverage for the serious issues people need to know about.

Written by Michael Blowers · Categorized: Uncategorized

Comments

  1. Ed says

    June 6, 2006 at 4:03 pm

    Interested in how PR people evaluate coverage. Is Advertising Equivalent Value a valid measure? If so, is at at straight rate card value, or a multiple or 2x? 3x? Is this measure used anywhere any more?

    Reply
  2. Ed says

    June 6, 2006 at 4:03 pm

    Interested in how PR people evaluate coverage. Is Advertising Equivalent Value a valid measure? If so, is at at straight rate card value, or a multiple or 2x? 3x? Is this measure used anywhere any more?

    Reply
  3. admin says

    June 7, 2006 at 10:45 am

    Valuing PR exposure using AEV data is one hot potato! Nobody likes it but lots carry on using it as it is a way to factor in volume, audience and space on page and results from fairly well audited data.

    Applying a multiplier is a different story again. Personally I don’t encourage their use but it seems to originate from some research (unpublished) by the Roland Company (I am told) in the States where people were 3 times more likely to recall the editorial elements of a newspaper as opposed to the advertising – hence 3 multiplier….!

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Thanks, please prove you are not a robot * Time limit is exhausted. Please reload the CAPTCHA.

Updates by Email

Please complete this form to sign-up to receive my blog posts by email. You can unsubscribe at any time and your email address will not be used for any other purpose.

About

Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

  • Email
  • Facebook
  • Google+
  • LinkedIn
  • Twitter
  • YouTube

Recent Tweets

Tweets by @michaelblowers

Tweets by @MediaEvaluatio1

Categories

  • #PRstack
  • AMEC
  • CIPR
  • Events
  • Future PR/Comms
  • Google Analytics
  • Google Cloud Natural Language
  • Influencer metrics
  • Integrated Evaluation Framework
  • Lead generation
  • Media Analysis
  • Media Evaluation
  • Media Research
  • PESO model
  • PR Awards
  • PR Evaluation
  • PR Measurement
  • PR Tools
  • Public Relations
  • Sentiment measurement
  • SMART Objectives
  • Social media listening
  • Uncategorized

Archives

  • Home
  • Blog
  • Expertise
  • About
  • Pricing
  • Awards
  • In-house
  • PR Agencies
  • Contact
  • Cookies, etc

Copyright © 2023 · Altitude Pro Theme on Genesis Framework · WordPress · Log in

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy
Necessary
Always Enabled